NEW WAYS TO TAKING CARE OF YOUR SOON-TO-BE NEWBORN
We captivate the community of upcoming mothers through emotional and interactive messages with the sole purpose of raising awareness on the importance of conservation of stem cells.
BackgroundCaring technology
Cryo-cell, a leader in Mexico in the cryo-preservation of stem cells, generated before social media messages with a “medical” approach and a particular tone that couldn’t engage with soon-to-be mothers.
The ChallengeA professional caring
Create a community based on the understanding of both the technology behind the stem cells caring and the emotional moment that the arrival of a child really means, by strengthening a relationship with followers who care about the preventive health of their children.
ResultsTrusting the future
With the implementation of a communication strategy based on emotionalism, which provided clear information about what the brand have to offer, we consolidate an informed and conscious community that keep participating in our activities.
...With Kubik there is an exact synchrony within the first approach and the digital campaign ending. They are clear, organized and objective-driven, thanks to them, now we know what we are going to say, when and how.
Eduardo Sánchez
Commercial director
Cryocell